Wish Tattoo is a punk and polished tattoo and permanent makeup salon in San Diego, CA. Their shop and brand transcends the maximalist and hyper-masculine tattoo parlor standard, opting for a modern approach befitting of their contrarian and quality values.

Services Provided Brand Identity | Illustration | Merchandise Design | Collateral Design | Social Media Design

Wish Granted

Wish Tattoo offers services that a traditional parlor doesn't via permanent makeup and microblading. The overlap between the two worlds necessitates a space that is both cool and clean. The branding required a nimble balance of counter-culture tattoo vibe with kind and authentic sentimentality. It needed to be cool and welcoming, but also credible.

All photos have been generously provided by Shane Coker and the Wish crew

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